This link is about making your website approachable for customers, but the original book is all about making yourself approachable. So let’s push it a little more and think about making our businesses more approachable. If it weren’t your business, would you feel comfortable approaching it?
Here are the lessons for websites:
- Make your site’s first impression UNFORGETTABLE™
- Turn your inbox into a front-porch
- Capability of being reached
- Avoid communication barriers like full hands
- Powerful Smile
- Always have your business card with you
- Discover the CPI (Common Point of Interest)
[small biz] [rural] [approachability] [web marketing]
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022
