Marketing tip: keep signs up year-round even if you’re a seasonal business. When I toured several small towns in Washington and Idaho with the Inland Northwest Partners, I noticed many part-time and seasonal businesses did not have signs up during their off season. In the town of Deary, Idaho, (population 500) there is a wine […]
Using a building as a warehouse or storage in a small town? Put up a sign
Repurposing empty buildings as business storage or a warehouse is a common small business practice in small towns. Putting up a sign is a good idea for at least two reasons. Retail businesses may be storing extra merchandise. Manufacturers might have extra materials or finished product ready to ship. Service and repair companies have to […]
Check your small business website for outdated pandemic changes, missing info
My friend Rob just told me he was checking out a local fitness place. He was interested until he saw their website included some pandemic-related changes that probably aren’t still true, like canceled classes and limited hours. Since he doesn’t know for sure, he moved on to looking into a different place. This is a […]
Tip for better pop-ups and shed businesses
When you’re planning to add pop-up businesses or shed businesses to your small or rural community, concentrate them in one area. Better to have four sheds or pop up businesses together on a single lot, than fourteen vendors spread out all over. Your goal is to make it feel like a concentrated burst of new […]