In an era when we’re encouraging every rural business to look further outside their local market, it’s interesting to see a business go the other direction.
Most rural auction companies use the internet to promote the items at their sales and to accept bids from far-flung customers. But one auction service I heard about in Elkhart, Kansas, advertises their auctions of antiques and collectibles as “farm fresh auctions.” They don’t take online bids.
See, antiques and other country collectibles are often “picked” from farm auctions and other sources by dealers, then marked up and re-sold time after time. This company is differentiating their service by promoting that their sales are a chance to get items “fresh on the market.”
Another reminder that there is no one correct way to run your business. Find the angle the works for you, and go for it.
- Where your future entrepreneurs and business leaders come from - July 25, 2017
- Clean Your Own Sidewalk - July 17, 2017
- Why your downtown looks empty - July 10, 2017
- Farm Fresh Auctions – a new angle on the local niche - July 3, 2017
- The big flaw in rural business counts - June 26, 2017
- The rural contradiction: “There aren’t any good jobs!” vs. “We can’t find good people!” - June 19, 2017
- Can rural communities retain young people? Are rural Millennials different from urban Millennials? - June 12, 2017
- How do I attract good employees for low-level jobs? - June 5, 2017
- Retail’s big split: why big boxes are in trouble and what small town retailers can do - May 22, 2017
- Surprising results in the Survey of Rural Challenges 2017 - May 15, 2017