You probably have heard the phrase, “follow the money.” The phrase became popular the book and movie, “All the President’s Men,” by Bob Woodward and Carl Bernstein. These Washington Post reporters uncovered the details of the Watergate scandal, which led to the resignation of President Richard Nixon. Today, this phrase remains valid for small-business owners […]
Archives for April 2017
The mistake you’re making during your local events
Guest Post by Stuart Langley This tidbit turned up in an Atlantic newsletter email this morning. If you’re a resident of California or another state that’s dealt with drought these last few years, we’d love to see (and possibly share) any photos you’ve got that show the impact on your local landscape. Please send […]
Pick some good news for the Brag Basket
The Brag Basket is open! This one is for April 14-16, 2017. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess […]
Thoughts on Small-business Marketing
Let’s start with a paraphrased quote – “Marketing is everything you do” – Jay Conrad Levinson This quote is distilled from a slightly longer one in Levinson’s book, “Guerrilla Marketing.” I have used it for years when talking about marketing. Marketing should be on your mind from the moment you have an idea. Why? Because […]