Seems like every rural downtown has a few: empty buildings or buildings used for storage. Those empty buildings are actually a potential advertising tool.
Look at these examples that Vienna Lee showed me in Elkhart, Kansas. Both buildings are empty, with only the front windows used to advertise other businesses.
The hardest part may be talking the empty building owner into agreeing. It may help to point out that everyone benefits: you get the advertising, the building owner gets a little revenue until they can find a new tenant, and the downtown gets something better to look at than an empty shop.
Also check out this example of renting just the front windows for advertising in Alva, Oklahoma.
Would you rather fill those empty buildings with new businesses? Deb Brown and I have put together a Toolkit to show you how she filled empty buildings by running a tour. You can get the details at the Tour of Empty Buildings Toolkit.
- How can a municipality support entrepreneurship? - April 24, 2017
- Small town retail trend: shared spaces - April 10, 2017
- A blue Brag Basket - March 24, 2017
- Tiny businesses in storage sheds: a rural economic development tool - March 19, 2017
- Your secret advertising tool: empty buildings downtown as billboards - March 13, 2017
- What businesses work in towns under 500 - March 6, 2017
- Rural business idea: renting wilderness offices - February 27, 2017
- How to start a big business in a small town, when the big dream seems out of reach - February 13, 2017
- My trends reports and more guest articles on other sites - January 23, 2017
- Innovative Rural Business Models spread opportunity in small towns - January 9, 2017