In a recent conference call by the Orton Family Foundation, one of the listeners asked a great practical question:
What are 3 actions most effective at starting a local company? —Jay B., KS
My answer was:
Try 3 small scale tests.
That’s how you’ll build knowledge of what works, build an initial following in the market, and build assets toward your next, bigger step.
What can you do to test a business idea?
- Try something temporary: pop-up for a day, a week or a season
- Try something tiny: look for just a few hundred square feet to set up in
- Try something together: set up your business inside an existing business, coworking space, maker space, shared art studio, or shared commercial kitchen
- Try a truck or trailer: use more than one town to gather enough customers
Those are four of the Innovative Rural Business Models. They are the best way to build up to bigger future business successes. (Watch for a more in-depth article on this updated version of the Innovative Rural Business Models, coming soon.)
- How do you get merchants to host pop-ups inside their business? - December 11, 2017
- Rural addresses are confusing to outsiders, but a new tool aims to change that with just 3 words - December 4, 2017
- Your town has lost its economic reason for being - November 27, 2017
- How to convince a building owner to host a pop-up - November 20, 2017
- Downtown After 5 idea: Dinner and a Movie - November 13, 2017
- Like a home office, but with wheels - November 6, 2017
- Want more local retail businesses? Here’s what Elk City does - October 30, 2017
- Free concerts draw big crowds, but no one shops local stores - October 23, 2017
- What small businesses can do with Facebook Live and other streaming video - October 16, 2017
- Build your business with mini-events - October 9, 2017