My friend Mark Riffey is from the small town of Columbia Falls, Montana. He normally writes about marketing, and he offers excellent advice. But last week, something different popped up. He wrote to his hometown folks to address the loss of an important local employer. I know many of you can relate to this […]
Archives for July 2016
All kinds of good news in the Brag Basket
The Brag Basket is open! This one is for July 8-10, 2016. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your undying love […]
Connecting With Your Customer
Your customers are your business. Connecting with them means success or failure. How well does your business do in terms of connecting? You won’t find many answers in this column, but you will find lots of questions you need to think about. How do you connect with your customers? I suspect many of you have […]
Small town business secrets for coping with limited suppliers
One of the limits we deal with as small town businesses is our suppliers. Rural retail businesses depend on wholesale suppliers for inventory, manufacturers need raw materials and restaurants need food to cook. Then we all have basics, like cash register tape, circuit breakers, and those 8′ long light bulbs you can’t seem to […]