Small businesses are the cornerstone of most local economies.
This statement is often said and it is worth remembering. Small, locally-owned businesses put about 68 cents of every dollar spent right back into the local system. On average, a chain store keeps about 43 cents in the local economy. And of course money spent outside the community is gone.
Small businesses also provide jobs and access to good and services. Those items are important as one discusses quality of life and having a community that attracts.
I recently had the chance to discuss these numbers with a group of my Extension colleagues. After looking at the economics and pervasiveness of small businesses, our discussion then progressed into other ways that businesses help build the community.
Often the owner and the employees live in the community as well. They typically get involved in community activities as volunteers, take on leadership roles in various clubs and organizations, and serve in elected and appointed positions. They may be the spark plug for a project.
Another key role that the owners and staff of these small businesses share is being community ambassadors. They do this with not only visitors to the community but may help keep other community members current on various projects and programs.
Plus they take on a substantial role of being a community ambassador as they travel. Go to another community and you will always find people interested in what you have happening where you come from. People are looking for new places to visit. It’s a great opportunity to encourage people to see your hometown.
If you are a small business owner or manager or employee, challenge yourself to take on an even bigger role? If you are a community member, think about how you can enhance your local businesses and encourage others to get into business in your community.
Small businesses are big for local communities.
Just want to see the slides – Go here.
- It’s Time - March 14, 2018
- Go Where Others Fear to Tread - March 7, 2018
- Balance Your Marketing Presence - February 28, 2018
- The TRUTH About No-Cost Marketing - February 21, 2018
- What’s Holding You Back? - February 14, 2018
- Involving Family in the Business - February 7, 2018
- Marketing Requires Balance - January 31, 2018
- Use the Midwinter Slump for Growth - January 24, 2018
- Effective, Efficient, and Perception - January 17, 2018
- Let’s Have a Meeting - January 10, 2018