Have you ever bought something only to find out that the final prices is more, and sometimes a great deal more, than what you read or were told? How did it make you feel? That feeling is the same one your customer gets if you aren’t being transparent in your pricing. When I have discussed […]
Archives for April 2016
I love everything about business fairs except where they are held
I’m a fan of business fairs, business expos and all kinds of business showcases. These are the kind of event where different businesses come together in one place and set up booths or displays. Good fairs bring together business people with new customers and with each other. It’s good for everyone. In my […]
Get a new view on your old town in the Brag Basket
The Brag Basket is open! This one is for April 15-17, 2016. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your undying […]
Marketing is More Than Numbers
What’s the goal of a marketing program? If you listen to marketing gurus, they talk a great deal about getting bigger numbers. Many of the tips you find focus on increasing how many people see your message or how many take time to read your content. Those are good first steps because developing an awareness […]