I went around to local businesses while organizing for Small Business Saturday. In every store, I found something I didn’t realize that they carried. Every single store. I’m not making that up!
I knew my favorite women’s shop had kid’s clothes, too, but I didn’t know about the new line of watches or the plush stuffed animals for kids. The sewing center has adult coloring books. The Radio Shack (yes, we still have one) has barbecue spices and KitchenAid mixers. The kitchen shop has kids’ books and scientific toys. Who knew?
The T-shirt shop has added leggings and hats and gloves. The refunked furniture (painted and refurbished in a fun style) store has kitchen collectibles, the kind of old glass stuff you can still use. The shoe store has Under Armor hoodies that made my 22 year old nephew excited to shop local. The furniture and decor place has sunglasses and runners’ belts and clothes. The cosmetics place has the artistic silver jewelry her husband makes but also has soaps and candles and gifts.
My point is this: retail stores in small towns are branching out.
And it’s not just my town. As I visit other towns, I’m seeing the same trend. Rural stores are carrying a more diverse selection of merchandise. It’s long been true that rural stores tend to be more generalists than specialists because we have a smaller customer base to draw from. Now we’re seeing a subtle shift to diversifying into entirely new areas.
Have you seen this in your town? Or are you maybe doing this in your own store?
- Are conferences and events worth your time and money? Here’s how to make sure - April 23, 2018
- Six big themes for small town entrepreneurship - April 16, 2018
- Check this list? Did I get your topic on there? - April 9, 2018
- If you help your customers to create a plan, don’t leave out this essential item - April 2, 2018
- Small town secrets to surviving lean times - March 26, 2018
- These small town neighbors bought vacant buildings, brought them up to code. Here’s what happened next - March 12, 2018
- The giant checklist of social media marketing basics for small town business - March 5, 2018
- Tourism idea: host a rural retreat after a big conference in the big city - February 26, 2018
- Rural business idea: Rent chicks for Easter - February 19, 2018
- What hours should a retail store be open in a small town? - February 12, 2018