The Brag Basket is open! This one is for December 18-20, 2015. Bring your good news, big or small, to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places […]
Archives for December 2015
Success = Storytelling + Satisfied Customers Who Return
People starting a business plan on being successful. Achieving success, though, is much easier said than done. When starting, one of the first tasks facing the business owner is letting people know you exist. Your story can be one good element to use in this phase. Stories are engaging. People can relate to stories. Stories […]
What do you need to know to run a rural grocery store?
A reader wrote in to ask about helping with his family business: I am looking at taking over the grocery store my grandfather started 76 years ago. He has passed on and my mom is getting older. I am planning on moving back to my home town of 350 people in the next few years […]
Holiday Marketing 10: Introduce your people
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, introduce one of your people, the people who work for you or work with your customers. If you’re the only one in your business, introduce yourself! […]