When marketing your small business, you need to include all possible options in your tool kit. One such option is called public relations. Many business owners think of it as free advertising. This is a myth because it isn’t free and it isn’t advertising. Parts of public relations, or PR, such as announcements of new […]
Archives for March 2015
Ag plays a key role in rural prosperity
Today is National Agriculture Day in the US. I’m proud to be in agriculture as a rancher here in Oklahoma. I’m also proud of the role that agribusiness plays in small towns all over the world. Agriculture is a key part of rural prosperity. Ag-based businesses in the US are almost unbelievably diverse. farms ranches […]
How to promote special events in a small town
This is another list of ideas that came from a question by a real business owner. How do you get the word out about events in small towns? They were kind of stuck for ideas, past having the Chamber of Commerce send an email and creating a Facebook event. So what else could they do? […]
How do you get local businesses to join the chamber or business association?
Businesspeople want to know why they ought to pay dues to a business association. The association wants to know why businesses that don’t pay should reap any benefits. When an association helps produce events, advertises, puts up signs, produces brochures or maps, all the businesses profit from the betterment of the town whether they […]