Because I have a pretty specific mission, people have asked me how I decided on it and my niche. So here’s a little of that story.
Finding my mission was about taking away, not adding to. I had lots of overlapping circles of topics, areas of interest, markets. Some of my circles were rural, entrepreneurs, tourism, small business, and economic development. Then there were other topics that intersect to some degree, so I have some interest in them, but they aren’t my primary things. These were the related rural issues, like rural healthcare, community development, rural education, infrastructure, local government, etc. They are vital and important to small towns and rural places, but not my key areas.
I kept drawing more and more overlapping circles and thinking, this is a lot to try to be an expert on. And here is the breakthrough moment: I realized I don’t have to be it all. I do my part, and that is all.
When I help rural entrepreneurs prosper, then they will use their resources to help their small towns prosper. They will be the ones to tackle healthcare and education and the specific issues and needs in their town.
I ran my new pared-down mission past a few well-chosen friends. They pushed back against my specialization. I should be the one-stop resource for everything small town, they said. But I felt so calm and happy with my more specific mission that I stood firm. I know that this felt right. And I’ve stuck with it for years now. It’s just as relevant to me today as it was when I discovered it in 2010.
So for those of you still looking for your own mission, here are the three steps I’d recommend you take.
Step 1. Draw the areas that interest you, and show their overlap or relationships.
Step 2. Keep taking things away until you find the point where you have the most leverage.
Step 3. Focus on how you help others to better solve their own problems.
I can’t guarantee those three steps will magically reveal your own mission, but they were helpful for me.
If you’ve found your own mission, what steps did you follow? Hit reply or add a comment and I’ll share your thoughts with everyone.
- How do you get merchants to host pop-ups inside their business? - December 11, 2017
- Rural addresses are confusing to outsiders, but a new tool aims to change that with just 3 words - December 4, 2017
- Your town has lost its economic reason for being - November 27, 2017
- How to convince a building owner to host a pop-up - November 20, 2017
- Downtown After 5 idea: Dinner and a Movie - November 13, 2017
- Like a home office, but with wheels - November 6, 2017
- Want more local retail businesses? Here’s what Elk City does - October 30, 2017
- Free concerts draw big crowds, but no one shops local stores - October 23, 2017
- What small businesses can do with Facebook Live and other streaming video - October 16, 2017
- Build your business with mini-events - October 9, 2017