Because I have a pretty specific mission, people have asked me how I decided on it and my niche. So here’s a little of that story.
Finding my mission was about taking away, not adding to. I had lots of overlapping circles of topics, areas of interest, markets. Some of my circles were rural, entrepreneurs, tourism, small business, and economic development. Then there were other topics that intersect to some degree, so I have some interest in them, but they aren’t my primary things. These were the related rural issues, like rural healthcare, community development, rural education, infrastructure, local government, etc. They are vital and important to small towns and rural places, but not my key areas.
I kept drawing more and more overlapping circles and thinking, this is a lot to try to be an expert on. And here is the breakthrough moment: I realized I don’t have to be it all. I do my part, and that is all.
When I help rural entrepreneurs prosper, then they will use their resources to help their small towns prosper. They will be the ones to tackle healthcare and education and the specific issues and needs in their town.
I ran my new pared-down mission past a few well-chosen friends. They pushed back against my specialization. I should be the one-stop resource for everything small town, they said. But I felt so calm and happy with my more specific mission that I stood firm. I know that this felt right. And I’ve stuck with it for years now. It’s just as relevant to me today as it was when I discovered it in 2010.
So for those of you still looking for your own mission, here are the three steps I’d recommend you take.
Step 1. Draw the areas that interest you, and show their overlap or relationships.
Step 2. Keep taking things away until you find the point where you have the most leverage.
Step 3. Focus on how you help others to better solve their own problems.
I can’t guarantee those three steps will magically reveal your own mission, but they were helpful for me.
If you’ve found your own mission, what steps did you follow? Hit reply or add a comment and I’ll share your thoughts with everyone.
- These small town neighbors bought vacant buildings, brought them up to code. Here’s what happened next - March 12, 2018
- The giant checklist of social media marketing basics for small town business - March 5, 2018
- Tourism idea: host a rural retreat after a big conference in the big city - February 26, 2018
- Rural business idea: Rent chicks for Easter - February 19, 2018
- What hours should a retail store be open in a small town? - February 12, 2018
- Want more young families to shop downtown? Consider family parking - February 5, 2018
- How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customers - January 29, 2018
- Who are the next 5 people who will hire you? - January 22, 2018
- 2017 was the retail apocalypse. What does the future of retail hold for small town stores? - January 15, 2018
- New after-conference rule: the 2-to-1 rule - January 8, 2018