If you believe what you read or hear from the media, then all small towns are dying. But that’s not the real story. The real story is much too nuanced for a sound bite or 3 minute story: some small towns are dying, most are surviving, and some are prospering. And any town can choose to change its trajectory.
But the even bigger story is that huge sweeping trends are acting in favor of small towns. The end of geographic limits, how customers are changing retail, the local movement, and people moving in are all reshaping the future of rural and small towns. I’m convinced that this is the best time for small towns to truly prosper.
I presented on this topic at the Small Towns Conference put on by Oklahoma Main Street. I had an audience member (thanks, Dea!) shoot video of my talk just for my own review, but several people have asked me to share it to reach more people. So even though the brightness on my video camera was acting up, I’ve agreed.
If you’d like me to come to your town to present these positive stories live and in person, get in touch. If you’re reading this in your email, you can just hit reply and that comes to me directly. If you’re reading this on the website, drop by the contact form to talk to me.
- Survey says: Shopping at small businesses makes people feel good - December 10, 2014
- The boring and overlooked tool that can make your business life much easier - November 24, 2014
- Holiday shopping campaigns besides “Shop Small” - November 17, 2014
- How small towns can do Shop Small Saturday - November 10, 2014
- Use social lists to connect local businesses - November 4, 2014
- Any small town could do spooky storytelling - October 28, 2014
- Customers are switching to small retailers - October 20, 2014
- Why big box stores are getting smaller and what that means to small towns - October 13, 2014
- A great shop local tagline - October 8, 2014
- 5 ways to get your business ready for the holidays, especially if you’re not a retail store - September 29, 2014