If you believe what you read or hear from the media, then all small towns are dying. But that’s not the real story. The real story is much too nuanced for a sound bite or 3 minute story: some small towns are dying, most are surviving, and some are prospering. And any town can choose to change its trajectory.
But the even bigger story is that huge sweeping trends are acting in favor of small towns. The end of geographic limits, how customers are changing retail, the local movement, and people moving in are all reshaping the future of rural and small towns. I’m convinced that this is the best time for small towns to truly prosper.
I presented on this topic at the Small Towns Conference put on by Oklahoma Main Street. I had an audience member (thanks, Dea!) shoot video of my talk just for my own review, but several people have asked me to share it to reach more people. So even though the brightness on my video camera was acting up, I’ve agreed.
If you’d like me to come to your town to present these positive stories live and in person, get in touch. If you’re reading this in your email, you can just hit reply and that comes to me directly. If you’re reading this on the website, drop by the contact form to talk to me.
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- What hours should a retail store be open in a small town? - February 12, 2018
- Want more young families to shop downtown? Consider family parking - February 5, 2018
- How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customers - January 29, 2018
- Who are the next 5 people who will hire you? - January 22, 2018
- 2017 was the retail apocalypse. What does the future of retail hold for small town stores? - January 15, 2018
- New after-conference rule: the 2-to-1 rule - January 8, 2018
- For better planning, assess your strengths - January 1, 2018
- The end of year checklist for small businesses - December 26, 2017
- Survey of Rural Challenges 2017: What Small Town People See as Their Biggest Challenges and What Topics They Most Want Help With - December 18, 2017