Community banking is critical to small towns

2014-05-09 Becky McCray with Jill Castilla from Edmond at AMIBA national conference

Jill Castilla is a fellow Oklahoman, so I was thrilled to meet her at the AMIBA national conference.

At the AMIBA national conference, I captured a few of the sessions that I thought you might be interested in. This one is about community bankers and how they get involved in your town. If you haven’t started a relationship with a community bank, now is a great time to get out and meet one. (None in your town? Try to find one in the next nearest town.)

Audio recording: 

Supporting and Partnering with Community Financial Institutions with Jill Castilla and Eric Morse. Download MP3.

Or listen online:


About the speakers: 

Jill Castilla

When Jill Castilla tweets out a post with the “#banklocally” hashtag, it’s really her. Castilla is the CEO of Citizens Bank of Edmond, where she is the fourth generation of her family to work for the Oklahoma-based community bank. Castilla uploaded her experience in the military and her years at the Federal Reserve Bank of Kansas City into Citizens Bank to create an atmosphere of responsibility and responsiveness. Her community outreach through social media is helping usher in an era of approachability and open communication in community banking.

In 2013, when Castilla was Chief Operating Officer for Citizens Bank, she was named by the Independent Community Bankers Association as a top bank social media influencer, and her quick embrace of new technology goes beyond the Twitter feed – the bank’s cutting-edge ATM systems are putting the first real changes in the technology since the 1980s. Twitter: @JillCastilla

Eric Morse

Eric Morse is the Founder of a newly launched web site,, and an outspoken advocate for community banking. He is a life-long banker currently serving as SVP of Retail Banking and Marketing for Needham Bank, the evolution of community banking. Prior positions include head of corporate marketing at a Bank of America predecessor bank and global chief marketing officer for a Wall Street investment bank. He has been to “the dark side” and back! Twitter: @BankingLocal

About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband own a retail liquor store in Alva, Oklahoma, and a small cattle ranch nearby. Becky is an international speaker on small business.

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