Small towns watch the endless parade of cars going by on the highway. How can we get them to stop?
That question from a reader got me thinking. I’d love your ideas on this question.
Before you worry about “getting people to stop”, recognize that “family and friends” visits are your primary source of visitors right now. Teach your locals how to be good “family and friends” tour guides and hosts. Give them things to do together. Start with small town things that you already do well:
- ball games
- star gazing
- church suppers
- local eateries
- farm visits
- artist visits
- cool local experiences.
Use your 8 Rural Cultural Elements. This exercise will help you realize the amazing things you already have. Read about how to do it in Developing small town tourism.
Adapt to people’s changing travel motivations. Visitors today want different things than they did in the past. Find out more in Changing travel motivations.
Ask recent residents what surprised and delighted them. Anyone who is new in town will have some idea of what is amazing that you take for granted. Ask them about it.
Tie in with other regional towns. You may not have enough cool things on your own to warrant a stop, but if you partner up with neighboring towns, you just might have it.
Be known for one thing. Pick your one best asset and go with it. The committee will probably argue to include lots more things. Resist. Show them Roger Brooks’ advice in How to market a small town.
What would you add? How can small towns get some of the people from that never-ending parade of passers-by to stop?
- 6 innovative small business models in small towns - October 5, 2015
- Picking your Holiday 2015 marketing theme - September 28, 2015
- Small town, big company: Ditch Witch - September 22, 2015
- Small town tourism — city folks love small towns - September 15, 2015
- How Siri can help small town businesses make more sales - September 14, 2015
- How small town stores can start subscription box services and reap extra sales - September 8, 2015
- 7 Big retail tricks that small town stores can use - August 31, 2015
- Tasty good news in the Brag Basket - August 21, 2015
- Small town, big company: Jiffy Mix - August 17, 2015
- What to do when festivals and events block your store - August 10, 2015