A social media tip useful for any organization with members: cultivate your online champions. Includes a case study of how Leslie McLellan did it in Lake Arrowhead, California.
Some folks pointed out that tweets and sample posts on paper aren’t easy for people to type correctly, especially the short links. Leslie actually followed up her in-person meetings by sending out an email with the Word DOC version of the suggested posts. She only sent it to those who attended. People who don’t attend the in-person training won’t understand your goals and won’t build the sense of being a team that you really want.
Smart folks in the room for my presentation suggested using some of the newer tools that Leslie didn’t have in 2009, to make that easier for members.
1. Use Click to Tweet to make that list of sample tweets easy to use. Click to Tweet will give you a link you can actually put in your Word DOC that, when a member clicks it, will open a browser with the tweet already filled in.
2. HREF Share is similar to Click to Tweet, but not as cute. What it does better is work with Facebook, LinkedIn, Google+ and Twitter posts. So you could create one link for Twitter, one for Facebook. You’d put your sample post, then “click here to post to Twitter” for the Twitter link. Then you could customize your post for Facebook, and “click here to post to Facebook.”
- How to find out where your tourists come from - February 1, 2016
- To-do lists are overwhelming and depressing. 1 trick to fix that. - January 25, 2016
- Sorry I didn’t read your “rural is dying” article - January 19, 2016
- People appreciate the opportunity to pay more - January 18, 2016
- Small Biz Survival turns 10 - January 15, 2016
- How to get small town businesses to cooperate - January 4, 2016
- Holiday marketing 12: Thank your customers - December 28, 2015
- Holiday marketing 11: Share your family traditions - December 21, 2015
- What do you need to know to run a rural grocery store? - December 15, 2015
- Holiday Marketing 10: Introduce your people - December 14, 2015