Social Media Tip: Cultivate Your Online Champions (video)

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A social media tip useful for any organization with members: cultivate your online champions. Includes a case study of how Leslie McLellan did it in Lake Arrowhead, California.

Some folks pointed out that tweets and sample posts on paper aren’t easy for people to type correctly, especially the short links. Leslie actually followed up her in-person meetings by sending out an email with the Word DOC version of the suggested posts. She only sent it to those who attended. People who don’t attend the in-person training won’t understand your goals and won’t build the sense of being a team that you really want.

Smart folks in the room for my presentation suggested using some of the newer tools that Leslie didn’t have in 2009, to make that easier for members.

1. Use Click to Tweet to make that list of sample tweets easy to use. Click to Tweet will give you a link you can actually put in your Word DOC that, when a member clicks it, will open a browser with the tweet already filled in.

2. HREF Share is similar to Click to Tweet, but not as cute. What it does better is work with Facebook, LinkedIn, Google+ and Twitter posts. So you could create one link for Twitter, one for Facebook. You’d put your sample post, then “click here to post to Twitter” for the Twitter link. Then you could customize your post for Facebook, and “click here to post to Facebook.”


About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband own a retail liquor store in Alva, Oklahoma, and a small cattle ranch nearby. Becky is an international speaker on small business.

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