A social media tip useful for any organization with members: cultivate your online champions. Includes a case study of how Leslie McLellan did it in Lake Arrowhead, California.
Some folks pointed out that tweets and sample posts on paper aren’t easy for people to type correctly, especially the short links. Leslie actually followed up her in-person meetings by sending out an email with the Word DOC version of the suggested posts. She only sent it to those who attended. People who don’t attend the in-person training won’t understand your goals and won’t build the sense of being a team that you really want.
Smart folks in the room for my presentation suggested using some of the newer tools that Leslie didn’t have in 2009, to make that easier for members.
1. Use Click to Tweet to make that list of sample tweets easy to use. Click to Tweet will give you a link you can actually put in your Word DOC that, when a member clicks it, will open a browser with the tweet already filled in.
2. HREF Share is similar to Click to Tweet, but not as cute. What it does better is work with Facebook, LinkedIn, Google+ and Twitter posts. So you could create one link for Twitter, one for Facebook. You’d put your sample post, then “click here to post to Twitter” for the Twitter link. Then you could customize your post for Facebook, and “click here to post to Facebook.”
- Donna Maria on wholesaling your products - May 26, 2015
- Bike Racks as art - May 4, 2015
- Multiply your tours - April 27, 2015
- Rural economic development idea: tiny business villages - April 20, 2015
- Multiple email address actually make it easier to cut through your clogged inbox - April 13, 2015
- Six ways to use a tablet to boost your small business productivity - April 6, 2015
- How small businesses can beat the big boxes: be nice - March 30, 2015
- 10 Ways to use an iPad or Android tablet in retail - March 23, 2015
- Ag plays a key role in rural prosperity - March 18, 2015
- How to promote special events in a small town - March 16, 2015