A social media tip useful for any organization with members: cultivate your online champions. Includes a case study of how Leslie McLellan did it in Lake Arrowhead, California.
Some folks pointed out that tweets and sample posts on paper aren’t easy for people to type correctly, especially the short links. Leslie actually followed up her in-person meetings by sending out an email with the Word DOC version of the suggested posts. She only sent it to those who attended. People who don’t attend the in-person training won’t understand your goals and won’t build the sense of being a team that you really want.
Smart folks in the room for my presentation suggested using some of the newer tools that Leslie didn’t have in 2009, to make that easier for members.
1. Use Click to Tweet to make that list of sample tweets easy to use. Click to Tweet will give you a link you can actually put in your Word DOC that, when a member clicks it, will open a browser with the tweet already filled in.
2. HREF Share is similar to Click to Tweet, but not as cute. What it does better is work with Facebook, LinkedIn, Google+ and Twitter posts. So you could create one link for Twitter, one for Facebook. You’d put your sample post, then “click here to post to Twitter” for the Twitter link. Then you could customize your post for Facebook, and “click here to post to Facebook.”
- Getting past the quote stage - September 19, 2016
- How to attract location-independent workers to small towns - September 12, 2016
- Catching the tourists before they head out for the day - September 6, 2016
- The small towns that survive will be the ones that are open to new ideas - August 29, 2016
- The secret to rural jobs creation: connections - August 22, 2016
- The beliefs I start with - August 15, 2016
- Warning: Are you breaking the law by gathering email addresses? - August 8, 2016
- How do you get merchants to work together? - August 1, 2016
- No, really, my business needs a new sign - July 25, 2016
- Small town business secrets for coping with limited suppliers - July 5, 2016