Jen Risley spoke on a panel with me at the American Independent Business Alliance Conference, and I want to share one or two smart tricks she uses.
Jen represents Monadnock Buy Local, covering 35 small towns in the Monadnock Region of southwestern New Hampshire. Her members are all local businesses. She’s a one-person staff so she has to make the most of every moment.
Jen created a Facebook Interest List with all her member businesses. It only takes her one click to see what members are posting. Then she re-shares those posts to help amplify the businesses’ messages.
Any group or association with members can do this.
- Create your own Facebook interest list of members.
- Check it once a day.
- Share what members are sharing.
You can also make a list of local people and organizations who aren’t members. That way you’ll keep up with other local happenings.
Bonus Tracking Idea:
Jen tracked mentions of her local hashtag, but she also tracked something I never see mentioned: she tracked questions people were asking. That’s exceptionally smart.
The list of questions people are asking can help you create new content to share on social networks, on your own site, in your emails, and even in traditional media. It also lets you know what people find most interesting about you.
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