July 1-7, 2014, will be Independents Week, “to engage your local independent businesses and community members in celebrating the spirit of entrepreneurism and community.”
Independents Week is sponsored by the AMIBA. The American Independent Business Alliance is a non-profit organization helping communities sustain their local independent businesses and keep opportunities alive for local entrepreneurs.
Notice that this event is focused on independent businesses, not just small businesses. Graphics, activity ideas, and checklists are made available online, at no cost. Past participants include big cities and small towns: Durango, CO; Dormont, PA; Austin, TX; St. Petersburg, FL; Springfield, IL; Albuquerque, NM; and Omaha, NE.
Ideas for events include things small towns could pull of easily:
- a street dance,
- food events,
- a bicycle tour of businesses,
- sidewalk art, or
- a kick off sale.
In-store promotion event suggestions were local musicians, balloons, local food samples, crafts for kids, sales on locally produced items, and cooperative events with more than one business.
Include Independents Week in your social media activity, advertising, and in-store displays.
Create a cross-display with another independent business: you put some of their items in your window, and they show yours.
On your blog or Facebook page, invite locals to share their own story of how an independent business went out of the way to help them.
Post photos of other local independent businesses on your Twitter or Instagram account and add their stories in the captions.
Put news of the local events as an update on your Yelp or Google Local Page.
Get your toolkit for Independents Week at AMIBA.
- Donna Maria on wholesaling your products - May 26, 2015
- Bike Racks as art - May 4, 2015
- Multiply your tours - April 27, 2015
- Rural economic development idea: tiny business villages - April 20, 2015
- Multiple email address actually make it easier to cut through your clogged inbox - April 13, 2015
- Six ways to use a tablet to boost your small business productivity - April 6, 2015
- How small businesses can beat the big boxes: be nice - March 30, 2015
- 10 Ways to use an iPad or Android tablet in retail - March 23, 2015
- Ag plays a key role in rural prosperity - March 18, 2015
- How to promote special events in a small town - March 16, 2015