1. You are getting reviewed online, right now.
Whether you know it or not, people are reviewing your business online. Yes, even your small town business. Especially if you cater to tourists. They might be on Facebook, Yelp, TripAdvisor, Google Local, Urban Spoon, other review sites, their own blogs, Twitter, or a bunch of other places.
2. If you knew your next customer was going to be an important reviewer, how would you treat them?
Wouldn’t you do a little bit extra for them? If you knew in advance that they were going to come in today, wouldn’t you prepare a few special things?
3. Why aren’t you treating everyone that way?
Because now every one of your customers is a potential reviewer. Every single one.
4. How can you treat everyone as special?
You set a standard of service, document it, and train everyone in your organization to do it exactly that way.
- The rural contradiction: “There aren’t any good jobs!” vs. “We can’t find good people!” - June 19, 2017
- Can rural communities retain young people? Are rural Millennials different from urban Millennials? - June 12, 2017
- How do I attract good employees for low-level jobs? - June 5, 2017
- Retail’s big split: why big boxes are in trouble and what small town retailers can do - May 22, 2017
- Surprising results in the Survey of Rural Challenges 2017 - May 15, 2017
- Where to find local entrepreneurs online - May 8, 2017
- Where do you find potential entrepreneurs? - May 1, 2017
- How can a municipality support entrepreneurship? - April 24, 2017
- Small town retail trend: shared spaces - April 10, 2017
- A blue Brag Basket - March 24, 2017