Visitors don’t want to LOOK, they want to DO.
People are looking for things to do, not just things to look at, tourism expert Roger Brooks said. That’s why it’s so hard to market your history in tourism. You have to find ways to make people involved in the experience of that history.
Visit Indiana is working that lesson, with a Carrie Lambert story titled “Don’t just learn about history, LIVE it!”
“History was never my favorite subject. All those dates to memorize and trying to keep things straight in my head seemed tedious. I’m a person who likes to experience things by touching them, seeing them in person, feeling them in front of me. That is why I’ve always liked Conner Prairie Interactive History Park ….
“We started inside the museum, where gone are the static exhibits of the history of Indiana and in their place is ‘Create. Connect’ an interactive exhibit that focuses on history, science and technology. Here, you can build your own windmill to see if you can provide power for a farmhouse or create your own circuit with wires and switches.
“Once we ventured outside, the first place we hit was Animal Encounters. It is exactly what you think – a place where you come face-to-face with cows, goats, sheep and more. I could barely get my four-year-old out of this building … which explains why we had to go back multiple times during our visit!”
Read the rest of Carrie’s story for even more interactivity, and decide whether you’ll join in the war.
Read more about how to move your visitors along the progression of engagement.
- What restaurant franchises and chains work in small towns? - October 17, 2016
- Your customers want you to change the world - October 10, 2016
- Making evening hours profitable for small town retail stores - September 26, 2016
- Getting past the quote stage - September 19, 2016
- How to attract location-independent workers to small towns - September 12, 2016
- Catching the tourists before they head out for the day - September 6, 2016
- The small towns that survive will be the ones that are open to new ideas - August 29, 2016
- The secret to rural jobs creation: connections - August 22, 2016
- The beliefs I start with - August 15, 2016
- Warning: Are you breaking the law by gathering email addresses? - August 8, 2016