When promoting your small town tourism, one essential element is getting your local businesses online where your visitors can find them. But most of your small town businesses either have no website, or a website they don’t maintain, or a website that isn’t mobile-friendly. Rather than fight with all the local businesses about getting and updating a modern website, there is one place to focus your efforts for the most results:
Start with Google Places pages.
3 reasons to start with Google Places pages:
1. Your bricks and mortar businesses already have a Places Page, based off their phone records. It’s easy for businesses to add more details where they’ll reach the most potential visitors.
2. Most of your mobile visitors are already looking at Google Places pages on their smart phones and tablets. On any device, a Google search from the browser returns Google Places in the results. Android phones Maps searches also return Google Places pages.
3. Every Google search on a desktop for a local business returns Google Places results.
Now what you need is a simple step-by-step guide your businesses can use to improve their Google Places listing. I’ve got one for you. It’s a draft. So if you have suggestions or ideas, feel free to send them to me.
- Are conferences and events worth your time and money? Here’s how to make sure - April 23, 2018
- Six big themes for small town entrepreneurship - April 16, 2018
- Check this list? Did I get your topic on there? - April 9, 2018
- If you help your customers to create a plan, don’t leave out this essential item - April 2, 2018
- Small town secrets to surviving lean times - March 26, 2018
- These small town neighbors bought vacant buildings, brought them up to code. Here’s what happened next - March 12, 2018
- The giant checklist of social media marketing basics for small town business - March 5, 2018
- Tourism idea: host a rural retreat after a big conference in the big city - February 26, 2018
- Rural business idea: Rent chicks for Easter - February 19, 2018
- What hours should a retail store be open in a small town? - February 12, 2018