Every time I see my local chamber director at an event she lets some little bit of news drop like everyone knows it. Inevitably, someone at the table is surprised. (Usually me.)
“Chambers of Commerce consistently undervalue their information,” Ali Crain, with the Kentucky Chamber of Commerce Executives told me. I agree.
As the small town chamber of commerce, you are aware of lots of things that other people have no idea about. You just don’t remember that no one else knows it. Here are some ways you can start sharing more of that information.
Collect business news
- New business, whether moving into the area or opened by locals.
- Remodels or upgrades you hear about.
- Events of all kinds.
- Mentions of your town made in the media or online.
Rule of thumb:
If you find yourself passing this information along to even one more person, it is worth sharing to lots more people.
How do you keep track of it?
- Keep a legal pad. Any time you hear a bit of business news that you are allowed to share immediately, write it on that legal pad.
- Keep a big blank calendar. When you hear any bit of local business news that you can’t talk about yet, write it on the date that you are allowed to release it publicly.
How do you share it?
- Make a list of all the ways you can share info: Twitter, Facebook, Newsletter, in meetings.
- Use your calendar and legal pad to give you ideas of what to share through those channels.
- Each time you share an item, put a dot next to it. Repeat each item at least 7 times, and at least twice in each channel. Preferably at different times and on different days.
Share more publicly
Stop restricting info to just your paid members. You want people to see how valuable and connected the chamber is, so show them. Make your email newsletter open to the public. Create a public archive of newsletters. Open a Facebook group or Page to everyone, member or not.
If the only people who know are your members, then you’re missing the opportunity to recruit anyone else.
- Snack on good news in the Brag Basket - June 24, 2016
- Business isn’t problems, business is change - June 20, 2016
- The assumptions you start with - May 16, 2016
- Who will buy the business when the owners retire? - May 9, 2016
- What small town stores can do on slow days - May 2, 2016
- Beauty Salons as Business Incubators - April 25, 2016
- I love everything about business fairs except where they are held - April 18, 2016
- Collisions, Serendipity and the Hybrid Vigor of Ideas - April 11, 2016
- Have a town history video? How about a town future video? - April 4, 2016
- Small town tourism activity: Architectural scavenger hunt - March 28, 2016