Do you know what the most commonly asked question is at any of my talks? It’s always about dealing with the negative people, the people who say you can’t, the roadblocks. Jack Schultz calls them the CAVE people: the Citizens Against Virtually Everything. I find that encouraging and discouraging all in one. It’s encouraging because […]
Archives for April 2013
How automation helps you be more personal
One of the principles of a small town business is to be personal. Sometimes, automation can help you to be personal. Here’s what I mean. A friend was taking registrations for an event. If you’ve ever dealt with event registrations, you know it generates a lot of emails. One of the options in his marketing […]
Brag Basket full of snails
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one April 26-28, 2013. What good news will you add to the brag basket? Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire others. […]
What to consider before you make your first hire
Your small business has launched. Things are going well. Your day is spent working with your customers or restocking shelves. Yet you have so many other things to do. Nights and weekends are your time for ordering, recordkeeping and planning. Family members, who you hoped to spend more time with, see less and less of […]