Chris Brogan was one of the first people I connected with in the blogging world back in 2006. We talked recently about farming and ranching, and how that is changing, about urban and micropolitan places, and about being on the front edge of a lot of change. I thought you might like to listen in: […]
Archives for March 2013
Understand Consumer Buying Behavior
What makes us make a purchase? The answer is not entirely clear. Yet we do know that six behaviors are part of the buying decision process. Knowing the behaviors is a good first step in helping small-business owners develop a business strategy. However, business owners also must understand that for each person, the behaviors are not linear but […]
How to market a small town
Recently, I listened to a session on How to Market a Community with Roger Brooks of Destination Development International. I wanted to share my notes with you. The first fact he mentioned is about how we search when we’re looking for somewhere to go. We search on activity first, then location second. So we’ll search […]
It’s hard to ask for help, isn’t it?
It’s hard to ask for help, isn’t it? We hate to admit we need help. It hurts our pride. We hate to let go of our independence and control. All of that is scary. If it’s hard for you to ask for help, imagine how hard it is for your customers. That makes it your […]