The one thing you’re supposed to do to market your business

As business owners, we’re bombed by marketing advice. Friends are eager to tell us what we “should” be doing. Articles are full of marketing advice we are “supposed” to follow. We know we have to do what “everyone else” is doing.

So we set up blogs, but don’t post on them. We create social media profiles, but never use them. We collect email addresses, but never mail to them. Why? We think that’s what we’re supposed to do.

Let me throw one more piece of advice at you, from the very smart Michael Port.

“There’s nothing you’re supposed to do. You’re only supposed to do what works for you.” 

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband own a retail liquor store in Alva, Oklahoma, and a small cattle ranch nearby. Becky is an international speaker on small business.

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  1. says

    Exactly. Most small businesses or others maybe do best with using the character they have and running with it. Sort of like you can try to conform as much as you want but at the end of the day you just have to face it, you’re original and that’s that. Something like that.

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