As business owners, we’re bombed by marketing advice. Friends are eager to tell us what we “should” be doing. Articles are full of marketing advice we are “supposed” to follow. We know we have to do what “everyone else” is doing.
So we set up blogs, but don’t post on them. We create social media profiles, but never use them. We collect email addresses, but never mail to them. Why? We think that’s what we’re supposed to do.
Let me throw one more piece of advice at you, from the very smart Michael Port.
“There’s nothing you’re supposed to do. You’re only supposed to do what works for you.”