If you’re running a Shop Local or Buy Local campaign in your small town, you should get your hands on a new resource from AMIBA.
AMIBA is the American Independent Business Alliance. They’ve partnered with American Express OPEN to print up a 12-page color magazine. It includes “a thorough introduction” to organizing an effective campaign, the potential impact of a good campaign, and the elements that make a campaign powerful.
For a limited time, the magazines are available on request from AMIBA. You can order a copy of “Building Buy Local Campaigns that Shift Culture and Spending” at AMIBA’s order form. Bulk mailings will occur the last week of July. You can also get a copy with any order of AMIBA’s posters, decals or other pro-local business outreach material.
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