Our friend Heather Thomas of Destin Florida Boat Rentals has been looking for ways to make her website “copy-proof.” See, other boat rental companies can say they offer the same services or the same tours, but of course it isn’t the same. How could she better show off her uncopy-able qualities?
|How can you add things to your destination website
that no competitor can copy?
She started with testimonials, because we all tend to believe the word of mouth of people like us much more than we believe any marketing message.
I suggested a few other things that no one can copy:
- Photos of happy guests in front of her logo or sign
- Tweets from happy customers (favorite them, and then install a Twitter widget featuring your favorites)
- Photos and posts on guests’ Facebook profiles
Videos are one of Heather’s specialties, so I encouraged her to do more!
One cool way to get customers to post photos is with a tool like a Fan Cam. We had one provided for the Small Town 140 Characters Conference, and people had a lot of fun posting photos to Facebook from it.
How could you create content for your destination website that no one could copy?
- How I found my mission in three kinda-easy steps - August 26, 2014
- Recruiting new residents: help them find out they’ll love your town - August 19, 2014
- Should I charge by the hour or by the project? - August 18, 2014
- Finding Mona’s Market, a small town business picture-story - August 12, 2014
- 7 Strengths of Small Town Businesses #7: Benefiting the Local Community - August 4, 2014
- Redesign your downtown without breaking the budget - July 29, 2014
- 7 Strengths of Small Town Businesses #6: Innovative - July 28, 2014
- Brag Basket is for sharing good news - July 25, 2014
- 7 Strengths of Small Town Businesses #5: More knowledgeable - July 21, 2014
- Brag Basket for July 18 - July 18, 2014