Tap your customers’ creativity

Lisle Corporation makes specialty auto tools. They are tapping their customers’ creativity to find new tools to make. See, auto mechanics are notorious tinkerers, so it’s only natural to go to them for new ideas that Lisle can cooperate to market. This ad was on the cardboard backing on a tool Lisle sells. How are you tapping […]

Join us in the Brag Basket

The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one April 27-29, 2012. Have some good news this week? Put it in the Brag Basket. Basket photo (CC) by Keepps Don’t hold back because of that word, “brag.” When you hold back, you hide your good […]

Steal this small town development idea

Burnet, Texas, has a neat small town development idea, to encourage building close in, instead of out on the edge in suburb-style developments. Downtown Burnet, Texas. They call it the Hometown Housing Program. For new houses on empty residential lots in the targeted core area, the city rebates 100% of water, sewer and electric tap […]

Is your website missing the #1 most used feature?

“The most commonly visited section on a small brick-and-mortar business website is the store locator.  Customers want to know your store locations, your hours, and your phone number,” Alex Schmelkin of Alexander Interactive says. My store’s site putslocation and hoursright up top.  Here are the important implications for your small town business website: Put your […]