Weekly Roundup: What does and does not work marketing online

Matt About Business Weekly Link Roundup

Each week, I collect the 10 best posts that I’ve read and share them with you here.

These posts focus on small business solutions or resources online (or both!).


Facebook for Business
Link: https://www.facebook.com/business
My Take: Facebook’s online resource center for businesses – a great place to start or learn more about what you can do with Facebook!

7 Ways To Get Your Website Ready to Convert Traffic From Your Publicity Efforts Into Prospects and Clients
Link: http://www.helpmywebsitesell.com/website-publicity-conversions/
My Take: Hard-hitting advice to increase website conversions – turning visitors into customers.

Top 25 Websites Offering Small Business Help
Link: http://www.businesscreditblogger.com/2010/09/27/small-business-help/
My Take: Looking for information and resources for small business? This post is a great jumping-off point!

Google Study: PPC Ads Do NOT Cannibalize Your Organic Traffic
Link: http://searchengineland.com/google-study-ppc-ads-do-not-cannibalize-your-organic-traffic-86972
My Take: An interesting look at the question of paid vs. organic search and whether you need both.

18 Social Networks for Entrepreneurs
Link: http://www.practicalecommerce.com/articles/2932-18-Social-Networks-for-Entrepreneurs
My Take: Some great sites for meeting and greeting online.

10 Must-Have Business Apps for 2011
Link: http://www.entrepreneur.com/article/220065
My Take: A solid list of tools for any business.

Making Sense of Facebook and Foursquare with a Business Perspective
Link: http://www.smcubedconsulting.com/2011/07/making-sense-of-facebook-and-foursquare/
My Take: Both sites can be used to market locally – learn how.

3 Daily Deal Sites For Entrepreneurs Offer Serious Business Savings
Link: http://suitcaseentrepreneur.com/entrepreneurs/3-daily-deal-sites-for-entrepreneurs-offer-serious-business-savings/
My Take: Great sites and good deals – I’ve been loving AppSumo!

What Doesn’t Work When Marketing Online
Link: http://smallbusiness.foxbusiness.com/entrepreneurs/2011/07/26/what-doesnt-work-when-marketing-online/
My Take: 9 online marketers answer the question, “What online marketing avenues have been the most ineffective for your business and why?”

LinkedIn Launches Button That Lets You Apply for Jobs
Link: http://mashable.com/2011/07/25/apply-with-linkedin/
My Take: Seems like this should have happened a long time ago…

Matt Mansfield is the Head Tour Guide at Matt About Business (http://www.mattaboutbusiness.com) where he helps entrepreneurs and Fortune 500 companies create strategies and tactics for managing and marketing their products and services both online and off.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband own a retail liquor store in Alva, Oklahoma, and a small cattle ranch nearby. Becky is an international speaker on small business.

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