“People are four times more likely to buy something they can touch.” That’s quite a promise. The quote is from Scott Taddiken, of the Washburn Small Business Development Center, quoted in the Agurban in 2009 and repeated this week. Photo by revger, on Flickr I went searching for the source of that “four times more likely to buy” statistic. […]
Archives for November 2010
Setting retail prices is like some arcane art form. How the heck are you supposed to figure out what to markup items in your retail business when no one wants to give you real numbers? Here are two starting points for setting retail prices and markups. Keystoning Keystone pricing is simple and fairly common. […]
Lots of small businesses don’t have a website. And lots of small towns are the same: website-less, even in this age of online and connected consumers. Sounds like a great big business opportunity, but don’t be too hasty. Let me explain why I think it’s a quagmire instead. Website choices Each time I say small […]
Nicole Godek tells about her new company, Love Small Town America. I met her at the Kansas MarketPlace by the Center for Rural Affairs. (If you don’t see the video, view it on YouTube.) New here? Take the Guided Tour. Like what you see? Get our updates.