Small town retailers are getting ready for the 2010 holiday season, and we are all wondering, how will it go?
I can’t answer that, but I can tell you a few things you can do right now to set yourself up for the best holiday season possible.
First, dress up your store for Thanksgiving. Make a human connection with real people who miss seeing Thanksgiving get any attention. Focus on family, connection, togetherness. Our liquor store always has a “wine for Thanksgiving dinner” display.
Second, make a plan to reach out to your customers during the holidays. If you use traditional advertising or nontraditional online tools, make a plan, have a theme, and work extra hard to connect with people. Too many of us lurch through the season with no plan, saying yes to random offers to buy ads or just reusing old ideas and old ads. Spend the time to make this year different and better. Call up a retail-minded friend and brainstorm!
Third, set holiday hours for your customers’ convenience. The decisions you make about hours play a huge role in your total sales. If you are closed during weekends, you are missing out on big opportunities. You may need to get tough with yourself and your helpers and expand hours this season.
For those up against the big boxes and the online competitors, review these four ways to beat bigger competitors. They are especially relevant in the holidays.
Last year, John Tozzi with BusinessWeek asked for my ideas for holiday promotions. He shared some of my best ideas about shop local and authenticity as a key holiday promotion.
Now I’m asking you. What are your ideas to make this a terrific sales year?
- These small town neighbors bought vacant buildings, brought them up to code. Here’s what happened next - March 12, 2018
- The giant checklist of social media marketing basics for small town business - March 5, 2018
- Tourism idea: host a rural retreat after a big conference in the big city - February 26, 2018
- Rural business idea: Rent chicks for Easter - February 19, 2018
- What hours should a retail store be open in a small town? - February 12, 2018
- Want more young families to shop downtown? Consider family parking - February 5, 2018
- How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customers - January 29, 2018
- Who are the next 5 people who will hire you? - January 22, 2018
- 2017 was the retail apocalypse. What does the future of retail hold for small town stores? - January 15, 2018
- New after-conference rule: the 2-to-1 rule - January 8, 2018