How can your small town business take on the bigger competitors? Whether you’re facing the big boxes, the big city shopping, or the online big boys, you can try these four ways to beat them back.
- Tell your human story. Your business came from somewhere, was founded by someone, touches real people. When you tell your story, you build relationships.
- Your culture and place matter. You have a better connection with what your people want, how they like to be treated, and what touches their emotions than any big company can.
- When you have a competitive or better price, hammer on it. You have to overcome people’s perception that small town businesses have higher prices. It doesn’t have to be on every single thing, but I’ll bet you can be competitive on many prices. Plus, you may represent a better value because of what all you add. Make sure you show people.
- When you have better quality, tell that story. This is where people’s perceptions work in your favor. The general perception about quality at big companies isn’t good. Take advantage of it.
You can tell these stories in your ads, in your online presences, in signs and displays, and most importantly by making sure all your people know and share them, too.
- Survey says: Shopping at small businesses makes people feel good - December 10, 2014
- The boring and overlooked tool that can make your business life much easier - November 24, 2014
- Holiday shopping campaigns besides “Shop Small” - November 17, 2014
- How small towns can do Shop Small Saturday - November 10, 2014
- Use social lists to connect local businesses - November 4, 2014
- Any small town could do spooky storytelling - October 28, 2014
- Customers are switching to small retailers - October 20, 2014
- Why big box stores are getting smaller and what that means to small towns - October 13, 2014
- A great shop local tagline - October 8, 2014
- 5 ways to get your business ready for the holidays, especially if you’re not a retail store - September 29, 2014