How can your small town business take on the bigger competitors? Whether you’re facing the big boxes, the big city shopping, or the online big boys, you can try these four ways to beat them back.
- Tell your human story. Your business came from somewhere, was founded by someone, touches real people. When you tell your story, you build relationships.
- Your culture and place matter. You have a better connection with what your people want, how they like to be treated, and what touches their emotions than any big company can.
- When you have a competitive or better price, hammer on it. You have to overcome people’s perception that small town businesses have higher prices. It doesn’t have to be on every single thing, but I’ll bet you can be competitive on many prices. Plus, you may represent a better value because of what all you add. Make sure you show people.
- When you have better quality, tell that story. This is where people’s perceptions work in your favor. The general perception about quality at big companies isn’t good. Take advantage of it.
You can tell these stories in your ads, in your online presences, in signs and displays, and most importantly by making sure all your people know and share them, too.
- RuralOmniLocal: Why local businesses resist selling online - November 29, 2016
- Resources for Service Businesses - November 28, 2016
- RuralOmniLocal: Selling virtual products in a bricks-and-mortar store - November 21, 2016
- RuralOmniLocal: How a local business can sell online - November 14, 2016
- RuralOmniLocal: the advantage for small town retailers - November 7, 2016
- 3 actions to start a local business - October 24, 2016
- What restaurant franchises and chains work in small towns? - October 17, 2016
- Your customers want you to change the world - October 10, 2016
- Making evening hours profitable for small town retail stores - September 26, 2016
- Getting past the quote stage - September 19, 2016