Do you sit down to spend 30 minutes checking your social networks, and then look up 3 hours later? Do you get sucked into Mr. Computer, like Sheila Scarborough says? Barry Moltz asked how to manage social media time at the Small Business, Big Impact panel at BlogWorld Expo. Here’s the best answer I came up with.
Use a checklist.
Once you have created your simplified marketing plan, you will have a list of the services and networks you plan to use and how you plan to use them. With that information, make up a simple checklist of the networks you need to check, and any daily goals you have set.
Daily goals could include updating your Facebook and LinkedIn status, responding to all comments on your blog, tweeting five interesting links (not counting any links to your own stuff) on Twitter, and engaging a few friends in conversation. I made that list up, and you should customize your own list. Chris Brogan has his own list of social media tasks you could do daily.
Run off several copies of your checklist. Then when you sit down to do your daily networking, use it.
I hope this will help you feel more focused in your efforts, and give you a sense of accomplishment at the end of your work session.
How would you improve this idea?
- 19 things you can do with a building that has no roof - January 19, 2015
- How to cut down on the nasty surprises in business - January 12, 2015
- The problem with statewide meetings that ignore rural - January 5, 2015
- End of year checklist for small business - December 29, 2014
- Survey says: Shopping at small businesses makes people feel good - December 10, 2014
- The boring and overlooked tool that can make your business life much easier - November 24, 2014
- Holiday shopping campaigns besides “Shop Small” - November 17, 2014
- How small towns can do Shop Small Saturday - November 10, 2014
- Use social lists to connect local businesses - November 4, 2014
- Any small town could do spooky storytelling - October 28, 2014