[Earl, one of our readers, left this as a comment on an older post. I think it’s a good discussion starter, so I brought it here as a post. Becky]
SERVE THE UNDERSERVED” and watch the sales roll in!
By Earl L. Sigmund CPA
I guess that I never looked at target marketing this way before. Instead of taking your product or service and trying to find a target market to buy your product or service, we should first do research on what group of people is underserved and then DEVELOP something that this group wants to buy. Seems like a no-brainer to me. This is what ESPN did, 24 hour headline news did, even McDonald’s did.
Just what do entrepreneurs want now that they don’t have? What do stressed-out families want now that they don’t have?
Maybe this sort of thinking will help entrepreneurs figure out why their marketing efforts fail. Research and analysis of the marketplace are key. Let’s take the time to do our homework instead of just jumping in and forcing our own services and products down everyone’s throats.
What under-served markets do you see around your town?
- These small town neighbors bought vacant buildings, brought them up to code. Here’s what happened next - March 12, 2018
- The giant checklist of social media marketing basics for small town business - March 5, 2018
- Tourism idea: host a rural retreat after a big conference in the big city - February 26, 2018
- Rural business idea: Rent chicks for Easter - February 19, 2018
- What hours should a retail store be open in a small town? - February 12, 2018
- Want more young families to shop downtown? Consider family parking - February 5, 2018
- How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customers - January 29, 2018
- Who are the next 5 people who will hire you? - January 22, 2018
- 2017 was the retail apocalypse. What does the future of retail hold for small town stores? - January 15, 2018
- New after-conference rule: the 2-to-1 rule - January 8, 2018