Want to start a blog for your small business, but not sure what to write about? The best posts are like personal notes to your customer. Here’s a starter list of topics to get you going.
- How our business was founded
- Just yesterday, a customer asked…
- Meet one of our employees
- Meet one of our customers
- One thing we are doing to support the community
- Here are some great tips from our customers
- Meet one of our home-town suppliers
- What would you do if you ran the place?
- More about our town, and why we’re here
- Here’s a cool upcoming local event
- One secret that could help you
- A customer sent us this photo
- I read something I thought you could use
- Some trends I see coming at us
- What I learned at an industry event that you could use
- One thing I’m really proud of
- A cause we support
- A few websites that might help you
Secret #1: You can do these as written text, or record them in audio or video. Your customers would love it if you’d do a mix of all three.
Secret #2: These are perpetual topics that you can do over and over. This list never expires.
Do these sound too small-business-y for your bigger company? Take a look at this list from Chris Brogan: 50 Blog Topics Marketers Could Write For Their Company for some topics that are more useful for medium sized businesses.
What would you add to your list of perpetual topics?
- 19 things you can do with a building that has no roof - January 19, 2015
- Brag basket on the road - January 17, 2015
- How to cut down on the nasty surprises in business - January 12, 2015
- The problem with statewide meetings that ignore rural - January 5, 2015
- End of year checklist for small business - December 29, 2014
- Survey says: Shopping at small businesses makes people feel good - December 10, 2014
- The boring and overlooked tool that can make your business life much easier - November 24, 2014
- Holiday shopping campaigns besides “Shop Small” - November 17, 2014
- How small towns can do Shop Small Saturday - November 10, 2014
- Use social lists to connect local businesses - November 4, 2014