Want to start a blog for your small business, but not sure what to write about? The best posts are like personal notes to your customer. Here’s a starter list of topics to get you going.
- How our business was founded
- Just yesterday, a customer asked…
- Meet one of our employees
- Meet one of our customers
- One thing we are doing to support the community
- Here are some great tips from our customers
- Meet one of our home-town suppliers
- What would you do if you ran the place?
- More about our town, and why we’re here
- Here’s a cool upcoming local event
- One secret that could help you
- A customer sent us this photo
- I read something I thought you could use
- Some trends I see coming at us
- What I learned at an industry event that you could use
- One thing I’m really proud of
- A cause we support
- A few websites that might help you
Secret #1: You can do these as written text, or record them in audio or video. Your customers would love it if you’d do a mix of all three.
Secret #2: These are perpetual topics that you can do over and over. This list never expires.
Do these sound too small-business-y for your bigger company? Take a look at this list from Chris Brogan: 50 Blog Topics Marketers Could Write For Their Company for some topics that are more useful for medium sized businesses.
What would you add to your list of perpetual topics?
- Never ask anyone to do something you don’t want to, right? Wrong. - October 12, 2015
- 6 innovative small business models in small towns - October 5, 2015
- Picking your Holiday 2015 marketing theme - September 28, 2015
- Small town, big company: Ditch Witch - September 22, 2015
- Small town tourism — city folks love small towns - September 15, 2015
- How Siri can help small town businesses make more sales - September 14, 2015
- How small town stores can start subscription box services and reap extra sales - September 8, 2015
- 7 Big retail tricks that small town stores can use - August 31, 2015
- Tasty good news in the Brag Basket - August 21, 2015
- Small town, big company: Jiffy Mix - August 17, 2015