18 Blog post ideas for any small business

Want to start a blog for your small business, but not sure what to write about? The best posts are like personal notes to your customer. Here’s a starter list of topics to get you going.

    Lochcarron Weavers
    1. How our business was founded
    2. Just yesterday, a customer asked…
    3. Meet one of our employees
    4. Meet one of our customers
    5. One thing we are doing to support the community
    6. Here are some great tips from our customers
    7. Meet one of our home-town suppliers
    8. What would you do if you ran the place?
    9. More about our town, and why we’re here
    10. Here’s a cool upcoming local event
    11. One secret that could help you
    12. A customer sent us this photo
    13. I read something I thought you could use
    14. Some trends I see coming at us
    15. What I learned at an industry event that you could use
    16. One thing I’m really proud of
    17. A cause we support
    18. A few websites that might help you

    Secret #1: You can do these as written text, or record them in audio or video. Your customers would love it if you’d do a mix of all three.

    Secret #2: These are perpetual topics that you can do over and over. This list never expires. 

    Do these sound too small-business-y for your bigger company? Take a look at this list from Chris Brogan: 50 Blog Topics Marketers Could Write For Their Company for some topics that are more useful for medium sized businesses.

    What would you add to your list of perpetual topics?

    Photo by Becky McCray

    New here? Take the Guided Tour. Like what you see? Get our updates.

    About Becky McCray

    Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband own a retail liquor store in Alva, Oklahoma, and a small cattle ranch nearby. Becky is an international speaker on small business.

    Wondering what is and is not allowed in the comments?
    Or how to get a nifty photo beside your name?
    Check our commenting policy.
    Use your real name, not a business name.

    Don't see the comment form?
    Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!


    1. says

      Great list! I think too often we think we need to write about our products or services. This is not the case at all. Writing about people is always a good move. Providing helpful information for customers on a regular basis will keep them coming back.

    2. says

      Bradford, you’re right that we default to talking about products rather than people. And that’s not the best idea.

      Kevin, thanks for three great additions!

    3. says

      Great post! I’ll be sure to use these with my blog design clients and point them back here for more helpful information.

      2 others to add to the list:
      1. behind the scenes tour
      2. question for customers to answer to increase site interactivity!

    4. says

      I just tweeted two of your blogs also. I am so glad I found you!

      You can thank @GrantGriffiths for that. He tweeted this post.

      Stefanie (@StefanieDevery)

    5. says

      What about the people behind the products – ie. a great product line with a great story – guest posts from the creator’s of the line add credibility to the local business and often there are at least SOME products in a store backed by another small business. They’d love to tell THEIR story which creates a strong connection between your customer and your products. Love the human angle and the perpetual recycle-ability of this list!

      As always, Becky, as a small town farmer’s daughter who makes my life helping small business owners, I bow to your connection with real life as a small business owner. Fabulous list!

    6. says


      I found you a few days ago. I’m starting a new non-profit in a small town. Everything you’re writing about is applicable in our arena as well, especially since we are approaching social services from a social entrepreneurial standpoint.

      I’ll be using your list to launch a new blog soon.

      Thank you.

    7. says

      Thank you with your list. This really helps for most people who have no ideas what to blog about for their business. A good start list for blogger

    8. says

      Hi Becky,

      Is it possible to share your article if I include your author information. We have a in person womens business coaching program but I also post articles on our blog that would be useful for them? Great article by the way. They have a lot of trouble blogging.