Want to start a blog for your small business, but not sure what to write about? The best posts are like personal notes to your customer. Here’s a starter list of topics to get you going.
- How our business was founded
- Just yesterday, a customer asked…
- Meet one of our employees
- Meet one of our customers
- One thing we are doing to support the community
- Here are some great tips from our customers
- Meet one of our home-town suppliers
- What would you do if you ran the place?
- More about our town, and why we’re here
- Here’s a cool upcoming local event
- One secret that could help you
- A customer sent us this photo
- I read something I thought you could use
- Some trends I see coming at us
- What I learned at an industry event that you could use
- One thing I’m really proud of
- A cause we support
- A few websites that might help you
Secret #1: You can do these as written text, or record them in audio or video. Your customers would love it if you’d do a mix of all three.
Secret #2: These are perpetual topics that you can do over and over. This list never expires.
Do these sound too small-business-y for your bigger company? Take a look at this list from Chris Brogan: 50 Blog Topics Marketers Could Write For Their Company for some topics that are more useful for medium sized businesses.
What would you add to your list of perpetual topics?
- Holiday Marketing 7: Small Business Saturday - November 23, 2015
- Holiday Marketing 6: Support your service providers - November 16, 2015
- Holiday Marketing 5: Share the causes you care about - November 9, 2015
- Brag Basket is the place for conversation - November 6, 2015
- Holiday Marketing 4: Spotlight on Community - November 2, 2015
- Engaging businesses with school entrepreneurship programs - October 27, 2015
- Holiday marketing 3: Spotlight a local business - October 26, 2015
- 3 Ways to teach kids to be entrepreneurs - October 20, 2015
- Holiday marketing 2015 – Set your cover photos - October 19, 2015
- Never ask anyone to do something you don’t want to, right? Wrong. - October 12, 2015