Want to start a blog for your small business, but not sure what to write about? The best posts are like personal notes to your customer. Here’s a starter list of topics to get you going.
- How our business was founded
- Just yesterday, a customer asked…
- Meet one of our employees
- Meet one of our customers
- One thing we are doing to support the community
- Here are some great tips from our customers
- Meet one of our home-town suppliers
- What would you do if you ran the place?
- More about our town, and why we’re here
- Here’s a cool upcoming local event
- One secret that could help you
- A customer sent us this photo
- I read something I thought you could use
- Some trends I see coming at us
- What I learned at an industry event that you could use
- One thing I’m really proud of
- A cause we support
- A few websites that might help you
Secret #1: You can do these as written text, or record them in audio or video. Your customers would love it if you’d do a mix of all three.
Secret #2: These are perpetual topics that you can do over and over. This list never expires.
Do these sound too small-business-y for your bigger company? Take a look at this list from Chris Brogan: 50 Blog Topics Marketers Could Write For Their Company for some topics that are more useful for medium sized businesses.
What would you add to your list of perpetual topics?
- How I found my mission in three kinda-easy steps - August 26, 2014
- Recruiting new residents: help them find out they’ll love your town - August 19, 2014
- Should I charge by the hour or by the project? - August 18, 2014
- Finding Mona’s Market, a small town business picture-story - August 12, 2014
- 7 Strengths of Small Town Businesses #7: Benefiting the Local Community - August 4, 2014
- Redesign your downtown without breaking the budget - July 29, 2014
- 7 Strengths of Small Town Businesses #6: Innovative - July 28, 2014
- Brag Basket is for sharing good news - July 25, 2014
- 7 Strengths of Small Town Businesses #5: More knowledgeable - July 21, 2014
- Brag Basket for July 18 - July 18, 2014