Deb Brown, a small town newspaper editor from Iowa, has interviewed me on a wide range of subjects! She has also shared the interview on her blog, Deb Works.
We talked about making a living in a small town, Small Biz Survival, lessons I’ve learned from my businesses, social media for small town businesses, African safaris, grant writing, and agritourism.
Here’s a sample, about reducing brain drain.
How can we get our kids to come back to the community after college? What do we need to be doing to help develop our community for them too?
Engage them. Put young people in charge of projects. Involve them in “adult” meetings, like Rotary or the City Council. Setup a job shadowing or mentoring program with local businesses. Do everything you can to make young people a vital part of everything in the community. It’s not just about projects or assets. It’s about building a sense of belonging and community. That will stick with kids long after they head to college, and that is what will make them want to return.
You can also go further to bring them back, with events focused on homecomings. You can hold all-school, all-year reunions. If you can compile a mailing list of interested alums, you can market not just your events, but also your town. Your city government might be able to offer inexpensive lots for building or other move-back incentives. You have to be creative about it.
Read the whole, long interview at Becky McCray – A Real Entrepreneur.
- How to find out where your tourists come from - February 1, 2016
- To-do lists are overwhelming and depressing. 1 trick to fix that. - January 25, 2016
- Sorry I didn’t read your “rural is dying” article - January 19, 2016
- People appreciate the opportunity to pay more - January 18, 2016
- Small Biz Survival turns 10 - January 15, 2016
- How to get small town businesses to cooperate - January 4, 2016
- Holiday marketing 12: Thank your customers - December 28, 2015
- Holiday marketing 11: Share your family traditions - December 21, 2015
- What do you need to know to run a rural grocery store? - December 15, 2015
- Holiday Marketing 10: Introduce your people - December 14, 2015