You are most valuable, not at the far edges of your skills, but at the intersections of your knowledge areas.
For example, if you know travel and cooking, you are more valuable leading exclusive cultural trips featuring local cuisine, than simply leading “normal” trips.
If you know both motorsports journalism (an intersection of its own) and social media tools, you have enhanced value as a teacher of these new promotional skills to other motorsports journalists.
If you know management, grantwriting, and small town government, you can offer a unique service.
This is part of how you build a meaningful niche. You build in the intersection, where you are bringing together two or more separate worlds. Cattle breeders call it hybrid vigor. Academics call it interdisciplinary studies.
What do you think? Are you building your business in an intersection?
- These small town neighbors bought vacant buildings, brought them up to code. Here’s what happened next - March 12, 2018
- The giant checklist of social media marketing basics for small town business - March 5, 2018
- Tourism idea: host a rural retreat after a big conference in the big city - February 26, 2018
- Rural business idea: Rent chicks for Easter - February 19, 2018
- What hours should a retail store be open in a small town? - February 12, 2018
- Want more young families to shop downtown? Consider family parking - February 5, 2018
- How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customers - January 29, 2018
- Who are the next 5 people who will hire you? - January 22, 2018
- 2017 was the retail apocalypse. What does the future of retail hold for small town stores? - January 15, 2018
- New after-conference rule: the 2-to-1 rule - January 8, 2018