You are most valuable, not at the far edges of your skills, but at the intersections of your knowledge areas.
For example, if you know travel and cooking, you are more valuable leading exclusive cultural trips featuring local cuisine, than simply leading “normal” trips.
If you know both motorsports journalism (an intersection of its own) and social media tools, you have enhanced value as a teacher of these new promotional skills to other motorsports journalists.
If you know management, grantwriting, and small town government, you can offer a unique service.
This is part of how you build a meaningful niche. You build in the intersection, where you are bringing together two or more separate worlds. Cattle breeders call it hybrid vigor. Academics call it interdisciplinary studies.
What do you think? Are you building your business in an intersection?
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