All small businesses run into decision points. These are the things that can keep you up at night! Twitter friend Shama Hyder Kabani, of After the Launch, (2013 update: Shama’s firm is now called Marketing Zen) has come to one of these, and “tweeted”:
Shama Hyder
After The Launch has hit a MAJOR decision point: To work IN the business or to work ON the business. Do we hire? Who do we hire?
Shama agreed to tackle some really tough questions about this critical moment for the Small Biz 100, to hopefully help other entrepreneurs face their own decision points.
What made you realize that you are at a decision point? One particular event, or more creeping realization?
I think it was when I realized we were getting more clients by the day. It gets to a point where you don’t know if you should focus on client work or new client acquisition. That’s how I realized we had to make some major decisions to make. We either grow or stagnate.
How do you balance working ON the business, while still managing to get the IN the business work done? Or, how do you carve out time for working ON the business?
In all honesty, this is what I am working on now. It’s hard. This is why I am considering hiring more help! I love working on the business and in the business, but I can’t do it all. That’s a huge realization.
Have you decided what position to hire? How did you decide?
I’d like to hire someone who is well versed in internet marketing and PR. Someone who can handle client accounts with ease. We have no problem getting new business, and being a marketing company, I am glad we can walk our talk. However, we need to continue to deliver great results to our clients-old and new. In that sense, I need someone who can pick up the ball and get in the game.
How are you fitting this with your long term goals?
I am still ironing this out….= )
What’s the best piece of advice you can give to other entrepreneurs running into a similar decision point?
Just this morning an expert entrepreneur and mentor gave me this piece of advice: A small business’ life blood is cash flow. That should always be your top priority. Cash flow is what allows you to grow. We hurt ourselves initially by really undercharging. We signed up clients for long term agreements at foolish prices. This is a silly mistake, but I hope others can learn from it. We are now correcting this. = )
This article is part of the Small Biz 100, a series of 100 practical hands-on posts for small business people and solo entrepreneurs, whether in a small town, the big city, or in between. If you have questions you’d like us to address in this series, leave a comment or send us an email at becky@smallbizsurvival.com. This is a community project!
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- Small town secrets to surviving lean times - March 26, 2018
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- The giant checklist of social media marketing basics for small town business - March 5, 2018
- Tourism idea: host a rural retreat after a big conference in the big city - February 26, 2018
- Rural business idea: Rent chicks for Easter - February 19, 2018
- What hours should a retail store be open in a small town? - February 12, 2018
Cash flow is king! The challenges and struggles of growth are always interesting. Hearing the stories of other entrepreneurs is very encouraging.
Nice interview Becky!
Thank you, David. Shama shared some terrific insights!
Honestly, this is part of why we are here. To help connect small business people across distance, and to overcome the isolation many of us feel, especially in small towns.
That’s a great interview: focused, concise, articulate and helpful.
Thanks.
Hi Becky,
Thanks for the opportunity to share. It’s an interesting time here at After The Launch, and I am happy to share the internal process.
Will keep you updated!
“Have you decided what position to hire? How did you decide?”
These are great questions that can be HUGE factors in the success or failure of a business. Employment law, taxes, workers comp, unemployment, OSHA & payroll are all issues that HAVE TO BE considered on the front end.
There is a mindset shift. Entrepreneurs bring business ideas to life and Company Owners design and build profitable companies. As the business grow the balance needs to shift more to Company Owner.
Forecasting the next 12 monthly Income Statements (with both scenarios) would be useful at this point and creating a Company Accountability Matrix would show how and when to integrate a new employee.
John Cameron
ROCK SOLID Business Coach
John, thanks for adding this very specific advice for others in a similar situation.