If you are going to try to compete with the world for online sales, consider this interesting article on live chat for sales websites. On an average website, only 2% of visits result in actual sales. You can do better, maybe up to 25%, by adding a live chat feature.“‘”People like to buy from people,’” […]
Archives for January 2006
Reading Room
One of my favorite sources for business how-to articles is the SCORE Reading Room. The articles are generally easy to read and provide a quick introduction to a subject. The topic headings are: Business PlanningDisaster AssistanceE-BusinessFinance & CapitalHuman ResourcesLeadershipLegalMarketing & Public RelationsOffice ManagementSales & Customer ServiceTraining If you haven’t already, add it to your business […]
Small Business Branding – It’s Not “We”, It’s “Me”
Internet Marketing For Small Business – Entrepreneur’s Journey – by Yaro Starak: As I matured as a solopreneur I slowly realized the importance of relationship building, especially with customers and how powerful it can be as a competitive advantage. Customers that form relationships with your business, or in truth, you as a solopreneur, will remain […]
With Few Options, Rural Businesses Forced to Find Their Own Internet Access
With Few Options, Rural Businesses Forced to Find Their Own Internet Access: “It comes down to population density,” said Josh Holbrook, an analyst with the Yankee Group, a research firm based in Boston. The smaller the population that would benefit from DSL, the less likely a service provider will invest the money into DSL equipment. […]